NATIONAL RURAL LIVELIHOOD MISSION – (Deen Dayal Upadhyaya Andyodaya Yojana – AJEEVIKA – DDUAY)
Focus on self employment generation in rural areas through institutions such as SHGs
IRDP(1999) -> NRLM -> DDUAY
Working of DDUAY –
Favorable environment to get out of poverty –>
Universal mobilization of poor ->
Participatory identification ->
Mission mode implementation
Eg : kudumbasree
Benefits of this scheme
=>micro credit, subsidies, training and skill development , market linkages, support institutions, social capital…
Positives of the scheme
- Women empowerment
- Savings increased
- Living standard increased
- Widened consumption basket(two wheeler , mobile etc)
- Rural cooperative sector improved
- Small scale and cottage industries flourished
Negatives
- Confined to southern India
- Marketing and market linkages are insuffitient
- Cultural impediment : caste , patriarchy etc
- Political interventions
Way Forward
- Information, education and communication